Destination Northern Ontario is many people’s destination whether they are coming from within Canada or from abroad. Ontario province excels in terms of the rich tourism values and the industry is booming. Especially, in terms of the massive profits on every passing day. The capital city Ottawa is also in Ontario. Hence, while the Provincial capital is Toronto, i.e. the busiest cities with rich & diverse cultural values. The Tourism sector in Ontario province has made massive in-roads in the past. Especially, in terms of promoting tourism values & the usual marketing campaigns. However, lately it has been on a suffering end due to the pandemic COVID-19.
BUILDING & PROMOTING A STRONG TOURISM INDUSTRY IN NORTHERN ONTARIO
There are many distinguished ways to build a strong Tourism industry in Northern Ontario. Creating a highly effective marketing environment is one of the biggest necessities in the process of building a strong Tourism industry. The marketing environment should hold most significance in terms of Digital marketing aspects. These are aspects, that are engineered more professionally towards cultural Tourism and its promotion. Northern Ontario promotes cultural tourism in many distinguished ways. Furthermore, it is also a huge attraction for the international students. Luckily, as it’s easily the biggest province in Canada.
The role of tourism organisations in promoting cultural tourism is highly needed for a province like Ontario. Especially, to build a strong tourism industry in Ontario. Destination Northern Ontario is the largest of the 13 regional Tourism organisations that promotes regional Tourism in the province. The RTOs or Regional Tourism Organisations are funded by the Ontario Ministry of Heritage, Sports, and Tourism & Culture industries.
Regional Tourism creates values for the people within the Provincial boundaries of Ontario & also its closest provinces. It shows the passion of the people for the sake of promoting Tourism which is an industry that is responsible for huge annual profits. This is much similar to the role that destination northern Ontario plays in the Ontario province. Especially, for sake of promoting regional Tourism and its rich values that are attached with cultural Tourism. The five ministry mandated pillars includes product development, investment attraction, workforce & industry training, marketing & finally partnership initiatives.
The Tourism of Northern Ontario is highly linked and synchronised with the Travel trends for 2022 and beyond. These travel trends includes values that includes Tech-Empowered travel will be essential. The trends also highlights that personalization and guidance will be far more crucial than ever. Yet another travel trend that is highly linked up with Northern Ontario is sustainability. Hence, for the sake of sustainable tourism targets in Canada. Finally, one of the key trends is safety & health focused measures. These are measures that are highly important for sake of encountering situations like the pandemic.
THE IMPORTANCE OF TECH-EMPOWERED TRAVEL WILL BE A KEY:
In Northern Ontario including the rest of Canada, the importance of Tech-empowered travel will be a huge bonus. Also, a number one focus for the international travellers. This ranges from digital vaccine passports to real-time travel notifications. Hence, the tech solutions will play a pivotal role in keeping the public updated. Especially, with regards to the travel guidance and improving their travel decisions.
In addition to this, the use of contact-less technology will also continue to bring an ease. Apart from the convenience to the travel experience. The travel companies have also embraced innovative tech solutions. Primarily, to keep the travellers safe. Hence, as well as provide instant access to help and information. Also, includes contact-less check-in and boarding. As well as, the functionality and ability to order food or service via app or concierge support through WhatsApp or chat.
GUIDANCE AND PERSONALIZATION, A HIGHER LEVEL NEED:
The personalization and guidance factor especially for a province like Ontario is a higher level need than it was ever before. The personalization factor can’t in any way be ignored for best results in the Northern Ontario Tourism. For many travellers coming to the vast province Ontario. Largely, with a key focus on Northern Ontario, a huge part of province Ontario. It is important that creating daily itineraries is now a much more complex and an overwhelming process.
SUSTAINABILITY- A KEY TREND FOR THE NORTHERN ONTARIO TOURISM:
Apart from the many trends including IT. The Sustainability trend is the most important trend which is a key highlight post pandemic. Especially, for the sake of restoring the Tourism values in Northern Ontario. According to a sustainability survey nearly 73% of travellers expect the industry to offer more eco-friendly travel options. A huge 49% of European travellers in the Int. Tourism industry consider waste management to be the most important and critical environmental issue. A decent 44% of European consumers would stop flying. Surprisingly, in order to help mitigation of climate change. These are vital statistics in the Int. Tourism Industry. Also, deeply linked with Tourism values in Northern Ontario.
HEALTH & SAFETY MEASURES, ANOTHER VITAL TOURISM TRENDS:
Health and Safety precautions and measures in the Tourism sector is a number one trend. Furthermore, its indeed a priority trend as well. Same is the case in Northern Ontario’s Tourism Industry. Primarily, keeping in mind the latest & most recent happenings due to the pandemic.
Research further continues to show that the travellers feel safer. Especially, when the health-focused measures are in place for dining & retail. Finally, measures in-place for the tourist destinations.