Creative marketing cannot in any way be regarded as something that is an old concept. Alternatively, a concept that is getting obsolete. However, what’s true is that it’s not indeed a new concept. However, it is a critical one indeed in these times. Especially, if we are dealing with marketing in the retail world, it definitely combines well with retail marketing. Finding out new and improved ways to measure a brand performance, creative marketing definitely helps a lot. It truly is very helpful in finding customer’s opinions & their responsiveness is also needed. Apart from their responsiveness their level of appreciation and attachment to a certain product or a service.
The realisation that a creative approach is highly needed for marketing these days is a universal fact. To stand out from the crowd is a high level necessity for a particular brand. Hence, sometimes it can get imperative to take an edge. Therefore, a high-level necessity is to deal with the scenario in light of creative marketing elements for improved success. It can also be used for the sake of making a product as distinct or look different. Importantly, from a set of many similar products and services in the markets.
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THE SET OF SKILLS NEEDED FOR CREATIVE MARKETING:
Creative marketing is something that needs a skill set or practically speaking, some diverse skills that helps in enhancing the creative elements in marketing. As a matter of fact, with the rapid rise of new and advanced technologies. Ironically, most of which are designed to help the marketing professionals better understand their audience and analyse the data. Therefore, it can never be a more exciting time to become a marketer. Hence, as it is indeed highly interesting & full of creative insights. Your set of skills, mixed with the advancements in tech will certainly be helpful. It assists you to point out the right audiences for your businesses. A diverse and an agile skill set needs a far more clear understanding of multiple media channels. A higher level ability to identify the marketing opportunities and a sensitivity to the world at large. A good balance of the critical and the creative thinking skills. Finally, a firm understanding of the company’s vital corporate values.
We are at the dawn of the AI or the Artificial Intelligence era. Surprisingly, an era where anything can be automated. It’s indeed a high-level need that the marketers keep a sight of the human approach. The basic concept behind creative marketing is that it’s not how much money a company spends. But, what’s important is how the money is spent. The utilisation of the finances and more importantly careful utilisation is indeed a need of effective creative marketing. Your creativity is an element that distinguishes you from the many other ones and from many others in the market. Thus, practically speaking, creativity and innovation plays a major role in getting closer to the competitive advantage. Especially, in an era of noise and massive disruption.
THINKING OUT OF THE BOX GIVES YOU AN INNOVATIVE EDGE:
Doing things like the conventional way it should be done is what every one does. However, doing things differently with an angle of creativity is an innovative need of creative marketing. ‘Thinking out of the box’ is a necessity in the modern times and thus sums it up for creative marketing. According to Chief Product Officer at Adobe creativity is the world’s most human craft and despite countless new devices and mediums available, the creative people are the centre of attraction. It distinguishes a marketing and advertising campaign from one brand to another. Thus, highlights advertising as a number one need in creative marketing.
One of the most important aim of creative marketing is to have a competitive advantage. Something, that your competitor can’t even think about. That’s where the human element of creativity can’t be ignored. Apart from this, distinguishes a company from another along with its product. Your creativity in marketing can easily be the secret weapon that allows a company to outsmart rather than outspend its competition. The online media the company has control over includes the website of the company. In addition to this, the social media, i.e. Facebook page, Twitter, and Instagram. These platforms can easily be the first place to experiment with finding a brand audience and message.
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BRINGING CREATIVITY TO THE BRAND IDENTITY:
Bringing the creativity to the brand identity is an art of creative marketing & most intelligent marketing strategies. It is something that identifies a brand’s true image. Hence, distinguishes it from the rest of the many in market. It can be a slogan, the taste, if it’s a drink or the effect on consumers and customers, which holds extreme levels of uniqueness. Thus, as a supreme matter of fact, as far closer as a marketer you get to uniqueness. Ironically, the more creative insights you will have in your armoury. A marketer must keep thinking out of the box to resolve some kind of complex marketing issues. Finally, we can sum it up that in most cases, the solution is ‘creative marketing’.