The digital competitiveness is the ability of a country to excel digitally & being competitive internationally. Mainly, regards to the digital technologies and it’s usage at both the private and governmental level. These technologies have changed the way economies operate in terms of database management. Furthermore, communications via usage of digital media & digital empowerment. Top five of the countries in the list of top sixty includes two nations from Scandinavia. Importantly, as the region is excelling fast in usage of internet & digital competitiveness for day-to-day business & non-business activities. Thus, the United States, Hong Kong, Sweden, Denmark and Singapore are the ones that holds the top five slots. This is according to the digital competitiveness rankings & stats. The competitiveness part is a leading factor for best results. Primarily, as far as the advancements in technology is concerned. The next five in list of top ten includes Switzerland, Netherlands, Taiwan, Norway and UAE. Taiwan and United Arab Emirates are a huge surprise in the list of top ten. Hence, this means digital competitiveness is a high level priority for the two Asian countries.
ALSO READ: DIGITAL MARKETING AS DYNAMIC TOOL OF E-COMMERCE
The digital competitiveness implies the central role of new technologies. Especially, in the transformation of Government & business processes. As well in ways in which societies interact. These are the rankings and positions that are based on the World Classification of Digital Competitiveness, that is prepared by IMD, i.e. The Institute for Management Development. The organisation is based in Switzerland and holds the responsibility of measuring the digital competitiveness country-wise. Conclusively, with the help of stats and calculations based on factual results. The European countries excel with a huge difference in the list of top sixty and a key reason is the technological know-how. Furthermore, the improved digital literacy levels. Digital competitiveness measures the development of an innovative process that allows companies to improve their services towards their customers.
LATEST TRENDS IDENTIFIED BY THE IMD:
The IMD is the Institute for Management Development and the Swiss based organisation has defined three general trends since 2021. These are trends regards to the latest facts and figures regarding Digital Competitiveness.
The counties that are in the top positions in the rankings are constantly developing. These are the ones that keep fostering the constant development of knowledge-intensive economy. These are countries that holds capabilities of exploring & adopting. On top of this, producing the digital technologies at scale. Also, regards to the creative aspects, innovating the way companies and the Govt. operate. Hence, along with the interactions with the society, the Knowledge-based economies are increasing fast. Naturally, a big reason is the contributions of a company to technological advancements with regards to digital upbringing and developments.
Another key trend from the three trends identified is that its digital competitiveness also benefits from strong performance. Specifically, in talent in training and education. This can be the basis or the building block of the digital development that contributes largely to digital competitiveness.
The last of the trends identified have shown performances specifically to varying degrees. The leading companies maintain their digital competitiveness through their future-proof performance. Particularly, by being adaptable and by being agile. Agility is a key factor in measuring & maintaining digital competitiveness, as ‘Time is money’.
DIGITAL COMPETITIVENESS & THE PANDEMIC:
The last year’s pandemic has proved to a huge extent that how digital competitiveness has helped countries perform. Especially, in times of lock down while working from home. Incidentally, as the Top ranked countries have been in the list of top countries that have worked from home with success. United States was the country that was most affected in terms of the results of most affected nations due to the pandemic. Despite of these results a huge number of people have worked from home in USA, Hong Kong and Sweden. Hence, while the later, i.e. the Scandinavian nation, was also in the list of the least affected nations due to the pandemic.
The results have been so positive and have shown that how digital competitiveness of nations have helped them sustain. Especially, in the times of the most affected pandemic. Also, in terms of the awareness levels, digital competitiveness have been realised to a much larger extent. Thus, the pandemic has also made digital competitiveness more valuable. Finally, much more result-based as it was before the pandemic.
ALSO READ: 10 WAYS TO ACHIEVE GREAT SOCIAL MEDIA SUCCESS
The changes in the rankings from 2020 to 2021 are also due to the number of people from the pandemic as these results matter for the nations and its people. United Kingdom, another country that was ranked in 2020 at number 13, was moved to number 14. Importantly, the results have seen to be fluctuated due to the pandemic. Although, the rank seems good enough, but the change in rank is evident to the fact that it is the 3rd most affected nation from the global pandemic. A disease that has hurt the course of events of many countries and most of them are global economies.
Canada ranks just above United Kingdom in the list, i.e. 13th in the year 2021. Furthermore, it has moved one place ahead from 2020, i.e. 12th. The country is expected to rise in the ranks in upcoming years, due to the larger number of realisations regards to the digital competitiveness.
The rankings not only matter in terms of the usage. However, as well as the capabilities regards to the competitive nature of digital technologies. Finally, there is no doubt that ‘Digital Upbringing’ is the new world order.