Curb appeal and promotions

Curb Appeal for The majority of fuel sold in North America is sold at convenience stores.  However, Gas Buddy noted that, getting motorists to come inside the store. After filling up has been an ongoing challenge for the convenience channel.

Citing State of the Industry data from NACS. It is the US-based association for convenience and fuel retailing. Hence, Gas Buddy noted that a convenience store’s inside sales generated almost three-quarters of all gross profit dollars. However, still, some estimates that a similar number of consumers fill up and drive away. These are consumers who are never coming inside to make additional purchases.

Converting those forecourt customers to inside customers is not impossible. In a new study, Canopy to the Store. The Gas Buddy found that conversion depends on a C-store operator’s ability to meet consumer needs of safety. In addition to safety are cleanliness and hospitality. Additionally, consumers show a “strong interest” in specific strategies and promotions. These are strategies that can move them from the pumps to the store.

First impressions count: Think curb appeal

Gas Buddy released a report summarizing the findings from its surveys conducted in July 2018 and December 2018. Chief among its findings: Curb appeal matters.

Calling the forecourt “the first handshake that welcomes customers to the store”. The consumers are unlikely to go inside a store according to the Gas buddy. This will only happen if they perceive it as dirty boring or unexceptional. Reputation matters as well.

Frequent customers cite the following factors. These are factors as having a strong or moderate influence in their opinion of a store before stepping inside:

  • Store design and upkeep (82.54 percent)
  • Cleanliness of the fuel area (79.7 percent)
  • Quality of lighting (79.6 percent)
  • Brand reputation (58.6 percent)
  • Opinions of friends and family (55.12 percent)

Moving inside, Gas Buddy found that restrooms matter. According to the survey results. A huge 22.6 percent of consumers said they frequently make a purchase. This purchase is after using the restrooms at a c-store. Another 56 percent said they occasionally make a purchase.

However, the restrooms must be clean. Nearly two-thirds of consumers said they have visited a gas station’s c-store. Hence, with the intention of using the restroom, but decided to leave and go elsewhere.

Related article: DIVING INTO DELIVERY

Top reasons for avoiding a c-store’s restroom are:

The restrooms were found to be dirty, outdated, and poorly maintained. In addition to this, the C-Store restrooms were outdated as well. Precisely speaking, they were found to be poorly maintained. Hence, the restroom required an access code or a Key in more sophisticated terms. Furthermore, the customers didn’t felt safe most of the time, due to the look of the rooms.

Gas Buddy’s report also revealed about quality restrooms. Significantly, it laid emphasis on the cleanliness and quality of rooms. Ironically, it would probably influence nearly 42 percent of consumers. Finally, definitely influence 27.19 percent.

“Every restroom visit is a sales opportunity. It’s a chance to connect with fuel-only customers who would otherwise rarely, never. Wander inside the store. Unfortunately, retailers who provide outdated, dirty, or poorly maintained facilities. They have not equipped to leverage this opportunity.” Therefore, Gas Buddy stated something about the restrooms. He said that they are like a “litmus test for the store’s overall quality.”

Circle K
Circle K

Offers and promotions drive sales, Gas Buddy

Beyond the look and feel of a store. Convenience store retailers need to reach fuel-only consumers where they are — on their phones. According to Gas Buddy. More than half of the consumers look at their smartphones. This is while refueling in the Gas station. Therefore, the demographics reveal that 3 out of 4 consumers are between 18 to 34.

“This opens many opportunities to drive in-store sales through relevant offers and promotions,” the report noted.

Fuel discounts can hit the spot. In a recent Gas Buddy study. A huge 65 percent of consumers said gas prices impact their ability to spend money. Ironically, on other items and services due to the huge prices.

Relevant orders also deliver results

When asked which kinds of mobile ads influence their decision to visit a convenience store brand, consumers said:

They are interested in Healthy food options and redeemable coupons. In addition to this, loyalty rewards also for convenience store products. Amazingly, some consumers were highly interested in loyalty rewards for fuel savings.

The Canopy to the Store report also found about a rewards program. It said that nearly 71 percent of consumers surveyed belong to a rewards program. This was for a c-store or gas station. Of those, 48.78 percent use a rewards program very frequently. 34.2 percent somewhat frequently, 12.84 percent somewhat rarely, and only 4.17 percent very rarely.

Minimal savings and discounts on products consumers don’t purchase are among the reasons why they rarely use a rewards program.

A c-store retailer can change consumers’ minds. However, if the program offers consumers the ability to: build up points to spend on what they choose; earn discounts on fuel for in-store purchases, and get discounts on products they purchase daily or weekly.

Related articles: QUEBEC’S LARGEST INDEPENDENT REDEFINES GROCERY SHOPPING

RELATED ARTICLESMORE FROM AUTHOR

256 COMMENTS

  1. What i do not understood is actually how you are now not really a lot more well-liked than you may be right now. You are very intelligent. You already know thus significantly in the case of this topic, produced me in my view imagine it from so many numerous angles. Its like women and men don’t seem to be fascinated except it is one thing to do with Woman gaga! Your individual stuffs nice. Always deal with it up!

  2. Superb blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed. Any recommendations? Appreciate it!

  3. Hello fantastic website! Does running a blog such as this take a massive amount work? I have absolutely no understanding of computer programming however I had been hoping to start my own blog soon. Anyhow, should you have any suggestions or techniques for new blog owners please share. I understand this is off subject but I simply had to ask. Many thanks!

  5. Hi just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same results.

  6. Great work! That is the kind of info that should be shared across the internet. Shame on the search engines for not positioning this post higher!
    Come on over and talk over with my site . Thank you =)

  10. Write more, that’s all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what you’re talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?

  21. What i do not understood is in fact how you’re not really much more neatly-favored than you may be now. You are so intelligent. You already know therefore considerably in relation to this subject, made me for my part believe it from numerous numerous angles. Its like women and men don’t seem to be fascinated unless it’s one thing to do with Girl gaga! Your own stuffs nice. At all times deal with it up!

  24. Excellent post. Keep posting such kind of information on your site. I’m really impressed by your blog. Hi there, You’ve done a fantastic job. I will certainly digg it and for my part suggest to my friends. I’m sure they will be benefited from this web site.

  25. Having an impressive fan page is capable of attracting great number of audiences towards the page. For instance, to copy files to some sub folder from the user chosen directory, you’d probably enter TARGET DIR and sub folder on this field. Economist are predicting the economy will increase before it gets worse.

  27. I’m impressed, I have to admit. Seldom do I come across a blog that’s both educative and amusing, and let me tell you, you have hit the nail on the head. The problem is an issue that too few people are speaking intelligently about. I am very happy I stumbled across this in my search for something relating to this.

  39. Hmm it seems like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any points for first-time blog writers? I’d certainly appreciate it.

  44. Hello I am so delighted I found your site, I really found you by accident, while I was looking on Yahoo for something else, Anyhow I am here now and would just like to say kudos for a incredible post and a all round exciting blog (I also love the theme/design), I don’t have time to go through it all at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent job.

  47. I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet savvy so I’m not 100% sure. Any suggestions or advice would be greatly appreciated. Thank you

  50. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy
    reading your blog and I look forward to your new updates.

  55. I am really inspired together with your writing skills as neatly as with the structure to your weblog. Is that this a paid subject matter
    or did you customize it your self? Anyway stay up the excellent quality writing, it is rare to see a great weblog like this one today..

  61. It’s appropriate time to make a few plans for the future and it’s time to be happy. I’ve read this publish and if I may just I wish to recommend you few attention-grabbing things or tips. Perhaps you could write subsequent articles relating to this article. I want to read more issues about it!

  65. Have you ever thought about writing an e-book or guest authoring on other websites? I have a blog based upon on the same subjects you discuss and would love to have you share some stories/information. I know my visitors would enjoy your work. If you’re even remotely interested, feel free to shoot me an email.

  70. Write more, that’s all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what you’re talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?

  73. Hello! I understand this is sort of off-topic but I had to ask. Does building a well-established blog such as yours take a lot of work? I’m completely new to writing a blog but I do write in my journal daily. I’d like to start a blog so I will be able to share my own experience and feelings online. Please let me know if you have any recommendations or tips for new aspiring bloggers. Thank you!

  80. We absolutely love your blog and find the majority of your post’s to be precisely what I’m looking for. Does one offer guest writers to write content available for you? I wouldn’t mind publishing a post or elaborating on some of the subjects you write regarding here. Again, awesome website!

  89. Its like you learn my mind! You appear to know a lot approximately this, like you wrote the e-book in it or something. I think that you could do with some % to force the message home a bit, but other than that, this is fantastic blog. A great read.
    I’ll certainly be back. http://table-rock-lake-party.56548.x6.nabble.com/drain-techniques-to-cbs-finland-td484.html http://Nofelow.Mee.nu/?entry=2839150 http://teslablog.mihanblog.com/post/202

  92. You’re so interesting! I don’t think I’ve truly read through a single thing like that before. So nice to discover somebody with genuine thoughts
    on this subject. Seriously.. thanks for starting this up. This website is one thing that is needed on the internet, someone with a bit of
    originality! https://www.campusdreamz.com/forums/topic/841/kirk-herbstreit-slams-education-o-bannon-throughout-damage-t/view/post_id/841 http://rearden-armament.82152.x6.nabble.com/Socceroos-v-Czech-Republic-online-lovely-td914.html http://bluesky-blog.18351.n7.nabble.com/offering-establishment-suspends-surgical-procedures-td467.html

  93. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how
    can we communicate? http://www.adimpiantielettrici.it/index.php?option=com_kunena&view=topic&catid=3&id=23768&Itemid=124 http://londonchartplotters.2327862.n4.nabble.com/Mesut-Ozil-and-as-well-Ilkay-Gundogan-criticised-at-baring-a-td1924.html http://bookizhuki.ru/forum/messages/forum2/topic2243/message3977/?result=new

  96. magnificent issues altogether, you simply gained a emblem new reader. What might you recommend in regards to your submit that you made a few days in the past? Any positive?
    https://ireland.nownetflix.com/have-fun-while-you-shop-cheap-youth-kendall-wright-elite-jerseys-for-order-with-the-fast-delivery-2/ http://forum.2298483.n4.nabble.com/funeral-service-treatments-due-to-Trooper-Clark-to-stay-had-near-td4742384.html http://www.mirsvechi.by/blog/most-popular-cheap-womens-charles-godfrey-panthers-jerseys-is-very-popular-in-fashion-market

  98. Hello would you mind sharing which blog platform you’re using?
    I’m planning to start my own blog in the near future
    but I’m having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design and style seems different then most blogs and
    I’m looking for something unique. P.S My apologies for being off-topic but I had to ask!

  111. Undeniably imagine that which you said. Your favourite justification appeared to be on the web the easiest factor to have in mind of. I say to you,
    I certainly get irked even as people think about worries that they just don’t understand about. You managed to hit the nail upon the highest and also defined out the entire thing without having side effect , other people can take a signal. Will probably be back to get more. Thanks

  118. Heya this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!cheap
    jerseys China.

  122. I have been browsing on-line more than 3 hours today, yet I by no means discovered any interesting article like yours. It is lovely value enough for me. In my view, if all website owners and bloggers made good content as you probably did, the internet shall be much more useful than ever before.

  127. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this hike.

  129. Howdy! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My blog covers a lot of the same topics as yours and I feel we could greatly benefit from each other. If you’re interested feel free to send me an e-mail. I look forward to hearing from you! Superb blog by the way!

  140. Hi would you mind letting me know which hosting company you’re using? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a honest price? Thanks a lot, I appreciate it!

  142. I know this if off topic but I’m looking into starting my own promotional products
    blog and was curious what all is needed to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very web savvy so I’m not 100% positive. Any suggestions or advice would be greatly appreciated.
    Appreciate it

  144. Hello there! This blog post couldn’t be written much
    better! Looking through this post reminds me
    of my previous roommate! He continually kept preaching about this.

    I will forward this information to him. Pretty sure he will
    have a good read. I appreciate you for sharing!

  149. Hello, I think your site might be having browser compatibility issues. When I look at your website in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, great blog!

  150. You’re so cool! I do not think I’ve truly read through a single thing like this before. So nice to discover somebody with original thoughts on this topic.
    Seriously.. thank you for starting this up. This site is one thing that’s needed on the internet, someone with some originality!

  153. The next time I read a blog, Hopefully it does not fail me just as much as this one.
    After all, Yes, it was my choice to read through, however I really believed you would have something helpful to say.

    All I hear is a bunch of moaning about something
    you can fix if you were not too busy searching for attention.

  163. First off I would like to say fantastic blog! I had a quick question in which I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself and clear your head before writing.
    I’ve had difficulty clearing my thoughts in getting my ideas out.
    I do take pleasure in writing however it just seems like
    the first 10 to 15 minutes tend to be wasted just trying to
    figure out how to begin. Any recommendations or
    hints? Thank you!

  176. I’ve been exploring for a little for any high quality articles or
    blog posts in this kind of house . Exploring in Yahoo I ultimately stumbled upon this site.

    Studying this info So i am satisfied to convey that I have an incredibly excellent uncanny feeling I came upon exactly what I needed.
    I such a lot unquestionably will make certain to do not forget this
    website and give it a look on a continuing
    basis.

  180. Just want to say your article is as amazing.
    The clearness to your submit is simply great and i could assume you’re knowledgeable
    on this subject. Well with your permission allow me to
    snatch your RSS feed to keep updated with imminent post.

    Thank you a million and please continue the rewarding work.

  194. Greetings! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?
    My website looks weird when browsing from my iphone.
    I’m trying to find a theme or plugin that might be able to
    fix this issue. If you have any recommendations, please share.
    Thank you!

  198. Have you ever considered about adding a little
    bit more than just your articles? I mean, what you
    say is valuable and all. However think about if you added some great images or video clips
    to give your posts more, “pop”! Your content is excellent
    but with images and video clips, this site could definitely be one of
    the most beneficial in its field. Great blog!

  200. Wonderful blog! Do you have any suggestions for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any tips? Thanks a lot!

  202. Hello there, I think your website could be having web browser compatibility issues. Whenever I look at your site in Safari, it looks fine however, when opening in Internet Explorer, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Apart from that, excellent site!

  203. Heavy users who watch tremendously of tv can choke up high bills every 4 weeks. Imagine never having to pay a monthly bill for TV. Hot on the heels of the mobile phone was the technology of mobile video.

  210. Here’s what I discovered about Windows Password Resetter. Once downloaded, just burn it to a disc (like a CD, DVD,USB drive, etc.) employing a free CD burner. Send in your manufacturer’s in order to register.

  213. You actually make it appear really easy along with
    your presentation but I to find this topic to be actually one thing that I believe I would by no means understand.
    It kind of feels too complex and extremely wide for me. I am looking ahead
    on your subsequent publish, I will try to get the dangle of
    it!

  214. Hello this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors
    or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I
    wanted to get advice from someone with experience. Any help would be enormously appreciated!

  223. Simply wish to say your article is as astonishing.
    The clearness in your post is just excellent and i could assume you are an expert on this subject.

    Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please keep up the gratifying work.

  228. An interesting discussion is worth comment. There’s no doubt that that you ought to write more
    about this topic, it might not be a taboo matter but generally people
    do not speak about these topics. To the next!
    Best wishes!!

  230. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% sure. Any suggestions or advice would be greatly appreciated. Cheers

  235. I was wondering if you ever thought of changing the layout of your
    site? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people
    could connect with it better. Youve got an awful lot of text
    for only having one or two images. Maybe you could space it out better?

  240. What i do not understood is actually how you are no longer actually much more
    neatly-liked than you may be right now. You are so intelligent.
    You already know thus considerably with regards
    to this topic, made me personally consider it from a lot of various angles.
    Its like women and men are not interested except it is something to do with Girl gaga!
    Your own stuffs nice. Always care for it up!

  241. Hi there would you mind stating which blog platform you’re working with?
    I’m looking to start my own blog in the near future but I’m having a hard
    time selecting between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your design seems different
    then most blogs and I’m looking for something
    unique. P.S My apologies for being off-topic but
    I had to ask!

  242. Unquestionably believe that which you stated. Your favorite reason appeared
    to be on the internet the easiest thing to be aware of.

    I say to you, I definitely get irked while people consider worries that they just don’t know about.
    You managed to hit the nail upon the top and also defined out the whole
    thing without having side effect , people can take a signal.
    Will likely be back to get more. Thanks