The company Rabba Foods is piloting a new concept store network. For the launching of the grocery shop, there were some random selections. Hence, as being the most approved locations Etobicoke locations were chosen by Rabba Foods. Therefore, the dynamic move by Rabba Foods in the grocery chain business must work for them. The company also plans to eventually roll it out through its entire store network.

The regional network of stores, which operates 34 grocery stores across the Greater Toronto Area, describes the new concept as “small on footprint [and] bigger on convenience, design and fresh product selection.”

The concept is highly inspired by European style shop, including all new features. Furthermore, a fresh lighting mechanism as well as giving a profitable edge. In addition to this, what it describes as ‘carefully curated’ design elements and wider aisles. The ceiling was raised as a renovation to make the store more open and airier for ventilation. This is something innovative and comfortable for the grocery shoppers, Says Marketing Specialist Mr M. Sharma.

 

THE ROLE OF RABBA IN THE GROCERY BUSINESS CHAIN

The grocery business is continuously evolving with success. Hence, the grocery stores are also doing everything they can to make their customer’s life easy. We already have a good SKU count, ready-to-go offerings and a local 24/7 business model. However, we wanted to enhance it further so that the customers feel happy shopping at our chain of stores.

The 6,000 square-foot stores, at 4869 Dundas St. W., was selected because it is one of Rabba’s highest-performing locations, says Sharma. It is also among the seven stores containing a Tim Horton’s location. This location is part of a nearly two-year-old franchise agreement with the QSR giant.

Also further, in addition to the redesign, the remodelled store concept places a greater emphasis on fresh produce and deli. It also includes HMR, i.e. Home meal replacement items including rotisserie chicken, ready to have sushi and fresh-baked baguettes. Also, some variations on HMR products are what the grocery store offers. However, the focus is fresh, given the market trends, Adds Sharma. “Because we promote ourselves as a neighbourhood marketplace, we always want to carry everything that customers want.”

THE PROMOTIONS IN GROCERY INDUSTRY

The store has also created a revamped flyer for the Etobicoke. The flyer places a huge emphasis on fresh and prepared food products. For In-store promos and marketing campaigns, Sharma described it as a ‘Highly-competitive’ option.

We will be measuring the grocery store performances. There shall be further obvious additions in in-store features if performances go really well. Says Sharma.

Rabba stores range in size from 4,000 to 6,000 square feet and carry between 5,000 and 7,000 products. The grocery store’s exterior branding also identifies Rabba as “Your neighborhood marketplace.

Courtesy: Chris Powell

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